Who We Are

1996Before Go Auto...

...there was the Mike Priestner Auto Group (MPAG). Mike began his journey back in 1996 with the purchase of Kentwood Ford. Many years have since passed, and Kentwood Ford has continued to be the backbone of our business. Two years later, MPAG acquired Peace River Ford, its second Ford dealership, and first dealership outside of Edmonton.

1999Local Expansion

MPAG purchased Edmonton’s Southtown Chrysler, and with that purchase, MPAG welcomed three noteworthy brands into its business: Chrysler, Dodge, and Jeep.

2000Bring on the Imports

At the turn of the new millennium, MPAG purchased two additional dealerships. It added its very first import branded store, Southtown Hyundai, as well as a second Edmonton Ford dealership, Team Ford.

2003First NWT & BC Dealerships

Focusing on domestic makes, MPAG acquired Yellowknife Chrysler in the Northwest Territories, Nelson Ford in British Columbia, and St. Paul Dodge, which is located approximately two hours east of Edmonton.

2004First Luxury Dealership

Land Rover Edmonton, now Jaguar Land Rover Edmonton, joined the MPAG. Jaguar, our second luxury brand, would have to wait another three years to join the group.

2006The 10th Location

In 2006, MPAG acquired Columbia Chrysler, located in Richmond, BC, our first Vancouver store. It was the fourth Chrysler, Dodge, and Jeep location and the 10th dealership to join the group.

2007The Year of Seconds

MPAG added its second import brand, Kia, with the addition of Southtown Kia, located in Edmonton. It also added its second Edmonton Hyundai location, Northstar Hyundai, as well as its second Peace River dealership, Peace River Chrysler. Last, but not least, Capital Ford, located in Dawson Creek, British Columbia, was also acquired.

2008Go Auto Is Born

MPAG joins forces with the Ericksen Auto Group to form Go Auto, one of Canada's largest dealership networks, with 20 locations selling both new and used vehicles. The combination with Ericksen Auto Group brought two additional luxury brands and three new import brands: Infiniti, Porsche, Mazda, Nissan, and Volkswagen.

The group, now Go Auto, added Ericksen Infiniti, Porsche Centre Edmonton, Weber Mazda, Ericksen Nissan, and Norden Volkswagen. Go Auto, with 12 locations in Edmonton, finally had the size and scope to change the industry for the better.

2010Go Auto Finance

Thanks to our success, we were able to create an in-house finance company, Go Finance. With Go Finance, we no longer need the banks to approve our customers for loans and leases. We can afford to lend the money ourselves. This has led to the highest rate of approvals in the Western Canadian auto market.

2011Honda, Insurance,
Go Auto Stores

Go Auto added two Honda stores, Go Honda and Edson Honda. It also acquired TIG insurance, which was renamed Go Insurance. We sell Auto, Home, Travel, and Commercial insurance, and in many cases, have agents in our dealerships who can provide quotes and write policies on the spot.

With Go Insurance, Go Auto became a true one stop shop. We opened the Go Auto Outlet, our first location that specialized in used vehicles. We also acquired Strathcom Media, an automotive focused marketing agency that specializes in online advertising, inventory syndication, and dealer websites.

2012Red Deer, RVs & Marine,
More Nissan

Go Auto opened its first Red Deer based used car dealership, Go Auto Direct Red Deer. Additionally, two RV & Marine locations were opened, one in Edmonton, and the other in Red Deer. Lastly, in 2012, we became the major Nissan player in Edmonton with the additions of Go Nissan North and Go Nissan South.

2013Major Red Deer Expansion
& Sports Equipment

Go Auto purchased three new Red Deer locations in 2013: Acura of Red Deer, MGM Ford Lincoln, and Honda Red Deer. Not only did the move add two new luxury brands to the Go Auto family, but with two more brands in the fold Go Auto officially represented 20 brands for the first time in history.

We also obtained a second Infiniti dealership in Edmonton and branched outside the automotive industry for the first time by acquiring a sports equipment store.

2014Go Auto Gives Back

With success came the opportunity to give back to those who helped us make us what we are today. Go Auto is proud to contribute to organizations that help hundreds of thousands of Canadians each year.

In 2014 (and again in 2017), as part of our Random Acts of Kindness initiative, Go Auto gave $1 million to its employees with the condition that the money be used to help those in need. Each employee donated $350 to a person or group in genuine need, on behalf of Go Auto. Go Auto also acquired a second Vancouver location: Go Dodge Surrey.

2015More NWT & Alberta Expansion

Go Auto purchased Aurora Ford dealerships in Hay River and Yellowknife, NWT. In Alberta, we added Spruce Grove Hyundai, our third Hyundai dealer in the Edmonton area. We added our very first Toyota location, Drayton Valley Toyota, as well as our third RV location, Go RV Red Deer.

2016Ontario Expansion

Go Auto made its first expansion east of Alberta in 2016 by purchasing Jaguar London, Land Rover London, and Volvo London (our 21st brand), all located in London, Ontario. In Red Deer, we purchased Go Dodge Red Deer, and in southern Edmonton, we opened the Go Auto Outlet South.

2017GTA Expansion

We added two dealerships and two new business units in 2017. The addition of Go Dodge Mississauga and Whiteoak Ford gave Go Auto a domestic vehicle presence in the Greater Toronto Area.

Meanwhile, in Edmonton, Go Mortgages and Yes Plan Financial were established. Go Mortgages, a mortgage broker center, provides home financing alternatives to Albertan homeowners and buyers. Yes Plan Financial specializes in financing mortgages and new and used car loans.

2018Go Auto Fuels Schools
Lunch Program

Unfortunately, one out of five children in Canada do not have a secure source of food. Go Auto will be providing over 61,000 hot lunches to Edmonton area schools. This will help ensure that these children will have one healthy meal, which has been proven to improve test scores, reading skills, attendance records, and overall health.

Go Auto also acquired a second Chrysler, Dodge, and Jeep location: Go Dodge Don Mills in the Greater Toronto Area. Go Auto has sold over 300,000 vehicles in its history. We've also repaired over 500,000 vehicles, financed over 200,000 drivers, and insured tens of thousands.

2019KWC Partnership
& Record Breaking Expansion

Go Auto pledged $3 million over five years to the Kids with Cancer Society. Effectively, this is a donation of $10 for every vehicle we sell. With the help of our customers, who can also donate during their vehicle purchases, we intend the total monies raised to be more than $5 million.

On the heels of our acquisition of Toyota on the Trail (our first metro Toyota store) in late 2018, Go Auto had its busiest acquisition year in history in 2019. In Alberta we acquired St. Albert Honda, Spruce Grove Nissan, and Land Rover Calgary. In Ontario we acquired Terrace Ford Lincoln. In Manitoba we acquired Go Auto Haus Volkswagen and Porsche Centre Winnipeg. Then to cap off our tremendous year, we built Go Auto Outlet Yellowhead and Go RV Edmonton.

2020Go Auto Adds Three New Brands

Go Auto acquired its first GMC dealership with Go North Surrey GM. In addition to adding another location in the Lower Mainland area, it allowed us to add three new brands to our lineup: GMC, Buick, and Chevrolet.

This brought our total number of brands north of 20 (with 21) for the first time in Go Auto history.

2021Vancouver Expansion Continues

With arguably our biggest acquisition since forming Go Auto in 2009, we purchased the Cowell Auto Group in Richmond, BC, in 2021. With it, we acquired Cowell Volkswagen, Audi Richmond, Jaguar Richmond, and Land Rover of Richmond.

With this expansion, Go Auto hit the 50-dealership mark for the first time in history. Eight of those are located in the Lower Mainland. Audi Richmond now gives us 22 new-vehicle brands, and we now have a luxury footprint in the Vancouver, Edmonton, Calgary, Red Deer, Winnipeg, and Mississauga markets.