Go Auto is comprised of 40+ dealerships, multiple repair and service centers, several reconditioning facilities, in-house finance and insurance departments, a loyalty and rewards program, and more.
...there was the Mike Priestner Auto Group (MPAG). Mike began his journey back in 1996 with the purchase of Kentwood Ford. Many years have since passed, and Kentwood Ford has continued to be the backbone of our business. Two years later, MPAG acquired Peace River Ford, its second Ford dealership, and first dealership outside of Edmonton.
MPAG purchased Edmonton’s Southtown Chrysler, and with that purchase, MPAG welcomed three noteworthy brands into its business: Chrysler, Dodge, and Jeep.
At the turn of the new millennium, MPAG purchased two additional dealerships. It added its very first import branded store, Southtown Hyundai, as well as a second Edmonton Ford dealership, Team Ford.
Focusing on domestic makes, MPAG acquired Yellowknife Chrysler in the Northwest Territories, Nelson Ford in British Columbia, and St. Paul Dodge, which is located approximately two hours east of Edmonton.
Land Rover Edmonton, now Jaguar Land Rover Edmonton, joined the MPAG. Jaguar, our second luxury brand, would have to wait another three years to join the group.
In 2006, MPAG acquired Columbia Chrysler, located in Richmond, BC, our first Vancouver store. It was the fourth Chrysler, Dodge, and Jeep location and the 10th dealership to join the group.
MPAG added its second import brand, Kia, with the addition of Southtown Kia, located in Edmonton. It also added its second Edmonton Hyundai location, Northstar Hyundai, as well as its second Peace River dealership, Peace River Chrysler. Last, but not least, Capital Ford, located in Dawson Creek, British Columbia, was also acquired.
MPAG joins forces with the Ericksen Auto Group to form Go Auto, one of Canada's largest dealership networks, with 20 locations selling both new and used vehicles. The combination with Ericksen Auto Group brought two additional luxury brands and three new import brands: Infiniti, Porsche, Mazda, Nissan, and Volkswagen.
The group, now Go Auto, added Ericksen Infiniti, Porsche Centre Edmonton, Weber Mazda, Ericksen Nissan, and Norden Volkswagen. Go Auto, with 12 locations in Edmonton, finally had the size and scope to change the industry for the better.
Thanks to our success, we were able to create an in-house finance company, Go Finance. With Go Finance, we no longer need the banks to approve our customers for loans and leases. We can afford to lend the money ourselves. This has led to the highest rate of approvals in the Western Canadian auto market.
Go Auto added two Honda stores, Go Honda and Edson Honda. It also acquired TIG insurance, which was renamed Go Insurance. We sell Auto, Home, Travel, and Commercial insurance, and in many cases, have agents in our dealerships who can provide quotes and write policies on the spot.
With Go Insurance, Go Auto became a true one stop shop. We opened the Go Auto Outlet, our first location that specialized in used vehicles. We also acquired Strathcom Media, an automotive focused marketing agency that specializes in online advertising, inventory syndication, and dealer websites.
Go Auto opened its first Red Deer based used car dealership, Go Auto Direct Red Deer. Additionally, two RV & Marine locations were opened, one in Edmonton, and the other in Red Deer. Lastly, in 2012, we became the major Nissan player in Edmonton with the additions of Go Nissan North and Go Nissan South.
Go Auto purchased three new Red Deer locations, adding two additional luxury brands, Acura and Lincoln, and our 20th brand. We established a large presence in Red Deer, with the additions of Acura of Red Deer, Honda Red Deer, and MGM Ford Lincoln.
In Edmonton, we obtained our second Infiniti dealership: Infiniti South Edmonton. Klondike Cycle, a store specializing in cycling and hockey equipment, was added to the group. It was the first time Go Auto extended itself outside the automotive industry.
With success came the opportunity to give back to those who helped us make us what we are today. Go Auto is proud to contribute to organizations that help hundreds of thousands of Canadians each year.
In 2014 (and again in 2017), as part of our Random Acts of Kindness initiative, Go Auto gave $1 million to its employees with the condition that the money be used to help those in need. Each employee donated $350 to a person or group in genuine need, on behalf of Go Auto. Go Auto also acquired a second Vancouver location: Go Dodge Surrey.
Go Auto purchased Aurora Ford dealerships in Hay River and Yellowknife, NWT. In Alberta, we added Spruce Grove Hyundai, our third Hyundai dealer in the Edmonton area. We added our very first Toyota location, Drayton Valley Toyota, as well as our third RV location, Uncle Ben’s RV, located in Red Deer.
Go Auto made its first expansion east of Alberta in 2016 by purchasing Jaguar London, Land Rover London, and Volvo London (our 21st brand), all located in London, Ontario. In Red Deer, we purchased Go Dodge Red Deer, and in southern Edmonton, we opened the Go Auto Outlet South.
We added two dealerships and two new business units in 2017. The addition of Go Dodge Mississauga and Whiteoak Ford gave Go Auto a domestic vehicle presence in the Greater Toronto Area.
Meanwhile, in Edmonton, Go Mortgages and Yes Plan Financial were established. Go Mortgages, a mortgage broker center, provides home financing alternatives to Albertan homeowners and buyers. Yes Plan Financial specializes in financing mortgages and new and used car loans.
Unfortunately, one out of five children in Canada do not have a secure source of food. Go Auto will be providing over 61,000 hot lunches to Edmonton area schools. This will help ensure that these children will have one healthy meal, which has been proven to improve test scores, reading skills, attendance records, and overall health.
Go Auto also acquired a second Chrysler, Dodge, and Jeep location: Go Dodge Don Mills in the Greater Toronto Area. Go Auto has sold over 300,000 vehicles in its history. We've also repaired over 500,000 vehicles, financed over 200,000 drivers, and insured tens of thousands.