Why Choose Go Auto The Top 10 Reasons Why
We're Canada's #1 Choice

40+ DEALERSHIPS, 19 BRANDS, 1 SITE

Choose From Over 11,300 Vehicles on GoAuto.ca

The best reason to shop on GoAuto.ca is choice. We have one of the largest vehicle inventories in Canada, and a 24/7 team of personal shoppers to help you compare vehicles, find the best deals, book appointments, and more. Shopping for a vehicle doesn’t have to be stressful. At Go Auto, we make the process as easy as possible.

View Our Inventory

NO EXTRA FEES

What You See is What You Pay

Other dealerships charge as much as $1,000 for “documentation” and “administration” fees, but we never do. In fact, we don’t charge you for any extra fees, period (besides taxes, of course). We don’t like to play games. At Go Auto, you know what you’re paying up front, every time.

Earn $500 For Every Referral

Ask us about getting a FREE Go Card! Not only will it save you at least 10% on every one of your service and parts bills, but you can use it to refer your friends to us and earn $500 for each new vehicle they buy. You can spend your earnings at any of Go Auto's 40+ dealerships, and there’s no limit on how much money you can earn!

The $500 Go Card referral bonus only applies to the purchase of vehicles classified as new vehicles by the applicable manufacturer and dealership.

START SAVING AND EARNING NOW

FREE SERVICE LOANERS

Drive one of our loaner vehicles (for free) while your car is in the shop. Don’t worry about finding a friend to drive you to work. We have brand new vehicles that you can drive for as long as your car is being serviced.

30-DAY EXCHANGE PRIVILEGE

If something isn’t right with your new vehicle—and we can’t make it right—we will swap you into a comparable vehicle at no extra charge.

Learn more +

GO INSURANCE

Get Insured Without Leaving the Dealership

We sell auto, home, travel, and commercial insurance, and in many cases, we have agents in our dealerships who can provide quotes and write policies on the spot. Combine your policies for even greater savings, or challenge us to meet your current insurance provider.

Learn more +

YES PLAN FINANCIAL

Get Financed Even if the Banks Say "No"

Our in-house finance company, Yes Plan Financial, has helped us finance more than 300,000 people over the past 10 years. With Yes Plan we can get you approved without having to rely on the banks. If they won’t approve you, we’ll do it with our own money. Get a financial solution that meets your needs and be back on the road, fast.

Learn more +

CUSTOMER SERVICE

Ask us anything

Our 24/7 customer service team is happy to help with all of your automotive needs. We'll answer any questions you might have about the buying process, any services you might need, how to get financing and insurance, and everything in between. Chat with us live on GoAuto.ca, send us an email, or call 780-777-7777.

Learn more +

EDMONTON’S BEST DEALS

Compare Across 19 Brands in Seconds

Go Auto represents 19 different vehicle brands, from domestic, to import, to luxury. That’s why we’ve put together a Best Deals page to help you decide what to buy. We update our Best Deals page every month. That way, you’ll always know where to find the biggest sales, the lowest rates, and the cheapest prices.

VIEW THE BEST OF THE BEST

Bill of Rights

Welcome to Go Auto! We are dedicated to doing whatever it takes to help with all your automotive needs. Every employee at our dealerships is empowered to find innovative ways to show our guests that we’re happy to help – all the time, every time. This is our commitment to you.

Jared Priestner, Chief Executive Officer, Go Auto

  • Simple pricing process that is easy to understand and has no obligations
  • A thorough explanation of your vehicle's trade value
  • Happy to Help financial staff to explain your finance and lease options
  • A free, no obligation insurance quote with every vehicle purchase
  • A free service loaner for qualified customers
  • A real person to address all your automotive questions at the Happy to Help Desk
  • Go Card points and referral programs that save you money and earn you in-store rewards
  • Our personal contact information to ensure your complete satisfaction

Our Brands

* Certain Go Auto benefits may not be available at some locations. Contact specific dealers for details.