Two new vehicle brands and eight dealerships added; Go Auto App and new GoAuto.ca launched
Business expansion continued at a rapid pace, with more dealership acquisitions across Canada! These included Bavaria BMW; Dams Ford Lincoln; T&T Honda; Airdrie Honda; Langley Mitsubishi; Langley Subaru; Go Auto Kelowna; and Go Auto Sherwood Park.
These additions gave us two new vehicle brands, Subaru and Mitsubishi, rounding out the new vehicle brand count to 25 and total stores to 57. We launched the new Go Auto App, and the new GoAuto.ca website providing a better vehicle servicing and online buying experience.
Charitable giving passed $7M. This included on-going support for the Kids With Cancer Society. Our program Fuels the Schools, launched in 2018, gives lunches to Edmonton school children in need. More than 300,000 nutritious meals have been delivered!
Vancouver expansion continues
With arguably our biggest acquisition since forming Go Auto in 2009, we purchased the Cowell Auto Group in Richmond, BC, in 2021. With it, we acquired Cowell Volkswagen, Audi Richmond, Jaguar Richmond, and Land Rover of Richmond. Finally, in December, we acquired one additional store, Langley Toyota.
With this expansion, Go Auto hit the 50-dealership mark for the first time in history. Nine of those are located in the Lower Mainland. Audi Richmond now gives us 22 new-vehicle brands, and we now have a footprint in the Vancouver, Edmonton, Calgary, Red Deer, Winnipeg, and Mississauga markets.
Go Auto adds three new brands
Go Auto acquired its first GMC dealership with Go North Surrey GM. In addition to adding another location in the Lower Mainland area, it allowed us to add three new brands to our lineup: GMC, Buick, and Chevrolet.
This brought our total number of brands north of 20 (with 21) for the first time in Go Auto history.
KWC partnership & record breaking expansion
Go Auto pledged $3 million over five years to the Kids with Cancer Society. Effectively, this is a donation of $10 for every vehicle we sell. With the help of our customers, who can also donate during their vehicle purchases, we intend the total monies raised to be more than $5 million.
On the heels of our acquisition of Toyota on the Trail (our first metro Toyota store) in late 2018, Go Auto had its busiest acquisition year in history in 2019. In Alberta, we acquired St. Albert Honda, Spruce Grove Nissan, and Jaguar Land Rover Calgary. In Ontario, we acquired Terrace Ford Lincoln. In Manitoba, we acquired Go Auto Haus Volkswagen and Porsche Centre Winnipeg. Then to cap off our tremendous year, we built Go Auto Outlet Yellowhead and Go RV Edmonton.
Go Auto Fuels Schools lunch program
Unfortunately, one out of five children in Canada does not have a secure source of food. Go Auto will be providing over 61,000 hot lunches to Edmonton area schools. This will help ensure that these children have one healthy meal, which has been proven to improve test scores, reading skills, attendance records, and overall health.
Go Auto also acquired a second Chrysler, Dodge, and Jeep location: Go Dodge Don Mills in the Greater Toronto Area. Go Auto has sold over 300,000 vehicles in its history. We've also repaired over 500,000 vehicles, financed over 200,000 drivers, and insured tens of thousands.
We added two dealerships and two new business units in 2017. The addition of Go Dodge Mississauga and Whiteoak Ford gave Go Auto a domestic vehicle presence in the Greater Toronto Area.
Meanwhile, in Edmonton, Go Mortgages and Yes Plan Financial were established. Go Mortgages, a mortgage broker center provides home financing alternatives to Albertan homeowners and buyers. Yes Plan Financial specializes in financing mortgages and new and used car loans.
Go Auto made its first expansion east of Alberta in 2016 by purchasing Jaguar London, Land Rover London, and Volvo London (our 21st brand), all located in London, Ontario. In Red Deer, we purchased Go Dodge Red Deer, and in southern Edmonton, we opened the Go Auto Outlet South.
More NWT & Alberta expansion
Go Auto purchased Aurora Ford dealerships in Hay River and Yellowknife, NWT. In Alberta, we added Spruce Grove Hyundai, our third Hyundai dealer in the Edmonton area. We added our very first Toyota location, Drayton Valley Toyota, as well as our third RV location, Go RV Red Deer.
Go Auto Gives Back
With success came the opportunity to give back to those who helped us make us what we are today. Go Auto is proud to contribute to organizations that help hundreds of thousands of Canadians annually.
In 2014 (and again in 2017), as part of our Random Acts of Kindness initiative, Go Auto gave $1 million to its employees with the condition that the money is used to help those in need. Each employee donated $350 to a person or group in genuine need on behalf of Go Auto. Go Auto also acquired a second Vancouver location: Go Dodge Surrey.
Major Red Deer expansion & sports equipment
Go Auto purchased three new Red Deer locations in 2013: Acura of Red Deer, MGM Ford Lincoln, and Honda Red Deer. Not only did the move add two new luxury brands to the Go Auto family, but with two more brands in the fold, Go Auto officially represented 20 brands for the first time in history.
We also obtained a second Infiniti dealership in Edmonton and branched outside the automotive industry for the first time by acquiring a sports equipment store.
Red Deer, RVs & Marine, more Nissan
Go Auto opened its first Red Deer-based used car dealership, Go Auto Direct Red Deer. Additionally, two RV & Marine locations were opened, one in Edmonton and the other in Red Deer. Lastly, in 2012, we became the major Nissan player in Edmonton with the additions of Go Nissan North and Go Nissan South.
Honda, Insurance, Go Auto stores
Go Auto added two Honda stores, Go Honda and Edson Honda. It also acquired TIG insurance, which was renamed Go Insurance. We sell Auto, Home, Travel, and Commercial insurance and, in many cases, have agents in our dealerships who can provide quotes and write policies on the spot.
With Go Insurance, Go Auto became a true one-stop shop. We opened the Go Auto Outlet, our first location specializing in used vehicles. We also acquired Strathcom Media, an automotive-focused marketing agency specializing in online advertising, inventory syndication, and dealer websites.
Go Auto Finance
Thanks to our success, we created an in-house finance company, Go Finance. With Go Finance, we no longer need the banks to approve our customers for loans and leases. We can afford to lend the money ourselves. This has led to the highest rate of approvals in the Western Canadian auto market.
Go Auto is born
MPAG joins forces with the Ericksen Auto Group to form Go Auto, one of Canada's largest dealership networks, with 20 locations selling both new and used vehicles. The combination with Ericksen Auto Group brought two additional luxury brands and three new import brands: Infiniti, Porsche, Mazda, Nissan, and Volkswagen.
The group, now Go Auto, added Ericksen Infiniti, Porsche Centre Edmonton, Weber Mazda, Ericksen Nissan, and Norden Volkswagen. Go Auto, with 12 locations in Edmonton, finally had the size and scope to change the industry for the better.
The year of seconds
MPAG added its second import brand, Kia, with the addition of Southtown Kia, located in Edmonton. It also added its second Edmonton Hyundai location, Northstar Hyundai, and its second Peace River dealership, Peace River Chrysler. Last but not least, Capital Ford, located in Dawson Creek, British Columbia, was also acquired.
The 10th location
In 2006, MPAG acquired Columbia Chrysler, located in Richmond, BC, our first Vancouver store. It was the fourth Chrysler, Dodge, and Jeep location and the 10th dealership to join the group.
First luxury dealership
Land Rover Edmonton, now Jaguar Land Rover Edmonton, joined the MPAG. Jaguar, our second luxury brand, would have to wait another three years to join the group.
First NWT & BC dealerships
Focusing on domestic makes, MPAG acquired Yellowknife Chrysler in the Northwest Territories, Nelson Ford in British Columbia, and St. Paul Dodge, which is located approximately two hours east of Edmonton.
Bring on the imports
At the turn of the new millennium, MPAG purchased two additional dealerships. It added its very first import branded store, Southtown Hyundai, as well as a second Edmonton Ford dealership, Team Ford.
MPAG purchased Edmonton’s Southtown Chrysler, and with that purchase, MPAG welcomed three noteworthy brands into its business: Chrysler, Dodge, and Jeep.
Before Go Auto...
...there was the Mike Priestner Auto Group (MPAG). Mike began his journey back in 1996 with the purchase of Kentwood Ford. Many years have passed, and Kentwood Ford has continued to be the backbone of our business. Two years later, MPAG acquired Peace River Ford, its second Ford dealership and first dealership outside of Edmonton.
Recent awards & distinctions
In 2021, Deloitte named Go Auto one of Canada’s Best Managed Companies for the third year in a row. Deloitte is one of the country’s leading business awards programs. It recognizes Canadian-owned and managed companies for innovative, world-class business practices. Winning companies demonstrate exceptional, sustained business performance through clear strategy, investment in current and future capability, and a steadfast commitment to hiring and retaining the best talent.
President’s Club Award Toyota on the Trail 2018 - 2021
We have been recognized multiple years by Toyota Canada’s Presidents Club Award. This award honors dealers that excel in all facets of their operations. It is recognition for dealerships that continue to go above and beyond at each customer touch point and represent the best of the best.
President's Award Diamond Club Kentwood Ford - 2021
We received the Diamond Ford Award in 2021 recognizing Kentwood Ford for being in the top 2.5% of dealers in Canada for Customer Satisfaction.
President's Award Diamond Club Team Ford - 2021
We received the Diamond Ford Award in 2021 recognizing Team Ford for being in the top 2.5% of dealers in Canada for Customer Satisfaction.
Gold Order of Distinction Infiniti - 2020
Each year Infiniti Canada recognizes top-performingdealers that provide the best customer experience and performance with their Order of Distinction Award. We are proud recipients of a Gold Level in 2020.
Hyundai Signature Certified Spruce Grove Hyundai - 2020
We are proud winners of Hyundai Canada’s Signature Certified Award. This special certification is awarded to only the top-performing Hyundai dealers in Canada. It recognizes dealerships for consistently providing high levels of customer service including exceeding customer expectations during every single interaction.
ONE Ford Canadian Elite Program Aurora Ford - 2020
One of the most prestigious awards from Ford Canada is the ONE Ford Canadian Elite Program. This highlights dealers who qualify across three different programs including the President's Award, Ford Leaders Program, and the Premier Club. We are honoured to receive this award in 2020.
Retailer of the Year
Jaguar Land Rover Edmonton was awarded the 2015/2016 Retailer of the Year award in recognition of its excellence in the fields of sales and customer service. One of only four retailers in the country to be honoured with this award, this was Jaguar Land Rover Edmonton’s second win in its short history.
Porsche Premier Dealer
In 2015, the Porsche Premier Dealer Program identified Porsche Centre Edmonton as one of the top three Porsche Centres in Canada that best embrace the ‘Porsche Business Model’ – achieving the highest performance among their peers in brand utilization, product representation, and the development of key ‘Porsche business drivers'.