About Peace River Ford

Peace River Ford is your trusted Ford dealership serving Peace River and the surrounding communities. We have a wide selection of vehicles to choose from, including new and pre-owned Ford trucks, SUVs, and cars. Our first-time buyers program helps new drivers get approved more easily, and our in-house finance team is ready to get your deal approved. With free service loaners, no extra fees, and a 30-day exchange guarantee, we're dedicated to making your buying and ownership experience exceptional.

Whether you're looking for expert Ford-trained service, genuine Ford parts and accessories, or flexible financing and leasing solutions, we're here to serve you. Our comprehensive service department handles everything from oil changes to major repairs, and we back it all with our commitment to getting you back on the road as quickly as possible.

Services & Amenities

Ford-trained service techniciansFord Protection Plans
Genuine Ford parts and accessories
Roadside Assistance support
Comprehensive 83-point vehicle inspections
Oil and filter changes
Free service loaners
Brake service and inspection
Complimentary shuttle rides
Tire services (rotation, balancing, alignment, repair, replacement)
Tire storage in climate-controlled facility
All-season, winter, and performance tires
Online service booking
Special order parts and tires
Service financing up to 24 months through Affirm
Ford accessories installation


Location & Contact


Address: 9902 74 St Peace River, AB T8S 0A8

  • Sales: (780) 624-3450
  • Service: (587) 600-1956
  • Parts: (587) 600-1956

Sales Hours

Sales Hours

  • Monday-Friday: 8:00am-6:00pm

  • Saturday: 8:00am-5:00pm

  • Sunday: Closed

Service Hours

Service Hours

  • Monday-Friday: 7:30am–6:00pm

  • Saturday: 9:00am–5:00pm

  • Sunday: Closed

Parts Hours

Parts Hours

  • Monday-Friday: 8:00am–6:00pm

  • Saturday: 8:00am–5:00pm

  • Sunday: Closed

Go Auto Perks & Programs


As a Go Auto dealership, we offer exclusive benefits designed to save you money and enhance your ownership experience.

Savings
  • Save 10% on all parts and service at any Go Auto Dealership

  • Earn 5% back in rewards on all parts and service spending to use on future purchases

  • Get $500 when you refer friends to buy a vehicle (they also save $500)

Perks
  • Book Service Appointments in under 30 seconds
  • Pay bills through the Go Auto App for faster vehicle pickup
  • Complete service history storage with photos and videos to maintain vehicle value
  • Sell your car easily and get offers within 24 hours with 70+ dealers competing for your business
  • Use rewards on anything, including tires, oil changes, parts, or even toward a new vehicle purchase
  • Works at all 70+ Go Auto locations across Canada

Inventory Highlights


Financing & Support


  • Online Pre-approval available
  • Work with more than a dozen lenders for flexible financing and leasing solutions
  • In-house finance team with Yes Plan Financial
  • Financing options for all credit situations, including low credit scores and no credit
  • Ford Standard Purchase plans
  • Ford Red Carpet Leasing with various kilometer options and lease-end choices
  • Commercial financing and leasing packages
  • Commercial Line of Credit starting at $250,000
  • Combined billing available for commercial customers with two or more accounts
  • Payment Calculator tools
  • Credit score check through Equifax partnership (no impact on credit score)
  • Trade-in estimator
  • First-time buyers program available

Customer Experience

At Peace River Ford, we're dedicated to making your buying experience relaxed and getting you back on the road as quickly as possible. Our customer service team is available seven days a week. Chat with us live online, send us an email, or text or call for a personal VIP experience.

Additional Services & Programs

Ford Protection Plans

We offer comprehensive Ford Protection Plans that are 100% backed by Ford Canada to protect your investment and finances from unplanned repair expenses. We also offer DieselCare for diesel engines and Tire and Rim Protection covering tires and wheels for up to eight years. All plans offer peace-of-mind protection with expert factory-trained technicians using Ford-approved parts, and coverage is transferable to help with your vehicle's resale value.

Ford Maintenance Protection

We offer flexible Ford Maintenance Protection plans to keep your Ford running at its best. Select coverage based on time (two to eight years), distance (up to 200,000 km), and frequency (every 8,000/12,000 km or 16,000 km). Coverage includes maintenance and replacement of common-wear items such as brake pads and linings, brake rotors, engine belts, spark plugs, shock absorbers, wiper blades, light bulbs, and clutch discs.

Ford Roadside Assistance 

All new Ford vehicles include Roadside Assistance during the powertrain coverage outlined in your New Vehicle Limited Warranty. Services include towing due to accidents or mechanical breakdowns, fuel delivery, and battery boosts. As a Ford owner, you have access to the Sykes4Ford Roadside Assistance app for real-time arrival estimates, status updates, GPS location pinpointing, and the ability to register multiple Ford vehicles under a single account.