About Peace River Ford
Peace River Ford is your trusted Ford dealership serving Peace River and the surrounding communities. We have a wide selection of vehicles to choose from, including new and pre-owned Ford trucks, SUVs, and cars. Our first-time buyers program helps new drivers get approved more easily, and our in-house finance team is ready to get your deal approved. With free service loaners, no extra fees, and a 30-day exchange guarantee, we're dedicated to making your buying and ownership experience exceptional.
Whether you're looking for expert Ford-trained service, genuine Ford parts and accessories, or flexible financing and leasing solutions, we're here to serve you. Our comprehensive service department handles everything from oil changes to major repairs, and we back it all with our commitment to getting you back on the road as quickly as possible.
Services & Amenities
| Ford-trained service technicians | Ford Protection Plans |
| Genuine Ford parts and accessories | Roadside Assistance support |
| Comprehensive 83-point vehicle inspections | Oil and filter changes |
| Free service loaners | Brake service and inspection |
| Complimentary shuttle rides | Tire services (rotation, balancing, alignment, repair, replacement) |
| Tire storage in climate-controlled facility | All-season, winter, and performance tires |
| Online service booking | Special order parts and tires |
| Service financing up to 24 months through Affirm | Ford accessories installation |
Location & Contact
Address: 9902 74 St Peace River, AB T8S 0A8
- Sales: (780) 624-3450
- Service: (587) 600-1956
- Parts: (587) 600-1956
Sales Hours
Sales Hours
Monday-Friday: 8:00am-6:00pm
Saturday: 8:00am-5:00pm
Sunday: Closed
Service Hours
Service Hours
Monday-Friday: 7:30am–6:00pm
Saturday: 9:00am–5:00pm
Sunday: Closed
Parts Hours
Parts Hours
Monday-Friday: 8:00am–6:00pm
Saturday: 8:00am–5:00pm
Sunday: Closed
Go Auto Perks & Programs
As a Go Auto dealership, we offer exclusive benefits designed to save you money and enhance your ownership experience.
Savings
Save 10% on all parts and service at any Go Auto Dealership
Earn 5% back in rewards on all parts and service spending to use on future purchases
Get $500 when you refer friends to buy a vehicle (they also save $500)
Perks
- Book Service Appointments in under 30 seconds
- Pay bills through the Go Auto App for faster vehicle pickup
- Complete service history storage with photos and videos to maintain vehicle value
- Sell your car easily and get offers within 24 hours with 70+ dealers competing for your business
- Use rewards on anything, including tires, oil changes, parts, or even toward a new vehicle purchase
- Works at all 70+ Go Auto locations across Canada
Inventory Highlights
- New Ford trucks including F-150, Super Duty F-250, and Super Duty F-350 models
- Cargo vans, sport models & SUVs
- Pre-owned Ford vehicles

Financing & Support
- Online Pre-approval available
- Work with more than a dozen lenders for flexible financing and leasing solutions
- In-house finance team with Yes Plan Financial
- Financing options for all credit situations, including low credit scores and no credit
- Ford Standard Purchase plans
- Ford Red Carpet Leasing with various kilometer options and lease-end choices
- Commercial financing and leasing packages
- Commercial Line of Credit starting at $250,000
- Combined billing available for commercial customers with two or more accounts
- Payment Calculator tools
- Credit score check through Equifax partnership (no impact on credit score)
- Trade-in estimator
- First-time buyers program available

Customer Experience
At Peace River Ford, we're dedicated to making your buying experience relaxed and getting you back on the road as quickly as possible. Our customer service team is available seven days a week. Chat with us live online, send us an email, or text or call for a personal VIP experience.
Additional Services & Programs
We offer comprehensive Ford Protection Plans that are 100% backed by Ford Canada to protect your investment and finances from unplanned repair expenses. We also offer DieselCare for diesel engines and Tire and Rim Protection covering tires and wheels for up to eight years. All plans offer peace-of-mind protection with expert factory-trained technicians using Ford-approved parts, and coverage is transferable to help with your vehicle's resale value.
We offer flexible Ford Maintenance Protection plans to keep your Ford running at its best. Select coverage based on time (two to eight years), distance (up to 200,000 km), and frequency (every 8,000/12,000 km or 16,000 km). Coverage includes maintenance and replacement of common-wear items such as brake pads and linings, brake rotors, engine belts, spark plugs, shock absorbers, wiper blades, light bulbs, and clutch discs.
Ford Roadside Assistance
All new Ford vehicles include Roadside Assistance during the powertrain coverage outlined in your New Vehicle Limited Warranty. Services include towing due to accidents or mechanical breakdowns, fuel delivery, and battery boosts. As a Ford owner, you have access to the Sykes4Ford Roadside Assistance app for real-time arrival estimates, status updates, GPS location pinpointing, and the ability to register multiple Ford vehicles under a single account.
